BUA.231.I60
Text Book Zero! This text is available in a digital format. Please see the links posted on our
class Jet Net site. This text is available to rent or purchase in digital format through the JC
Bookstore.
Creative Strategy in Advertising by Bonnie J. Drewniany.
ISBN-10:1133307264. ISBN-13: 978-1133307266.
https://www.cengage.com/c/creative-strategy-in-advertising-11e-drewniany