Creative Strategy in Advertising by Bonnie J. Drewniany.
ISBN-10:1133307264. ISBN-13: 978-1133307266.
https://www.cengage.com/c/creative-strategy-in-advertising-11e-drewniany
Text Book Zero! This text is available in a digital format. More information regarding Textbook Zero is available at the following link: https://www.jccmi.edu/academics/tbz/
(Cengage Unlimited)